Kids’ Marketing Agency

Spain’s first-ever specialised Kids’ Marketing Agency

The Modern Kids and Family (TMKF) is honoured to be Spain’s first-ever specialised kids’ marketing agency. We are a highly professional team, passionate about everything to do with childhood and communication. We think and do things differently to help brands and organisations to communicate with the kids, youngsters and families.

An outstanding, highly specialised agency ready to solve problems, contribute fresh ideas, create programmes and develop products to appeal to a complex and little-understood target, involving children right from the word ‘go’.

The Father of Kids Marketing

Our CEO, Miguel González-Durán founder of Modern Kids and Family, and the biggest kid in the world of kids’ marketing.

Affectionately known as the “Spanish father of kids’ marketing” and with more than 20 years’ experience in the industry, this writer, speaker and lecturer on the subject of kids’ communication has the helm of this kids’ marketing agency full of “big kids”. Author of the book “El Rey de la Casa” in which he addresses the most salient aspects of marketing and communication for kids, teens and families. Miguel González-Durán is a renowned specialist among professionals and media organisations. Find out more in our TMKF PRESS section.

Why a kids’ marketing agency?

Our team of kids’, teen, school and family marketing professionals believes that communicating with kids requires a specialised approach, which makes TMKF a unique kids’ marketing agency in Spain. We also keep our fingers on the pulse of the world of kids and teens through the TMKF University Degree in Kids and Adolescents Marketing and Communication, conducting research in the field of kids and teen marketing and staying up to date with what’s going on with our target audience at all times.

TMFK works according to three simple principles

Hacer un gran trabajo que haga que nuestros clientes se queden con ganas de más.

Doing a great job to keep our clients wanting more.

Divertirnos como niños en el proceso e implicarnos en cada proyecto.

Having lots of fun
throughout the process and getting involved in each project.

No perder el alma de niño que llevamos dentro

Keeping the inner child alive , to better connect with kids and to continue being the agency that offers the best kids’ marketing services.

Team

JORGE ESTEVE
BARCELONA DIRECTOR
“Creative people might dress like adults – but they’re really still kids”

ALVARO DE LA CRUZ
PLANNER
“I don’t talk much; I prefer listening It’s the only way to understand people and what they want”

LIDIA VILARIÑO
ACCOUNT SERVICES DIRECTOR
“Just like a kid, I love asking questions”

TOÑI LUQUE
ACCOUNT
“I learn more about the little girl inside me everyday”

CELIA PÉREZ
SOCIAL MEDIA
“Even though I am almost 1.80 metres tall, most of my favourite people are a whole lot shorter”

CHUCHI MARTÍNEZ
PLANNER
“Evolution means changing the answer. REvolution is changing the question”

MIRIAM SOLANA
SCHOOL MARKETING
“Just like kids, I am still excited to learn something new each day”

JENNIFER GARRIDO
ACCOUNT
“Stories help children to fall asleep and help adults to wake up”

IRENE MAÑERO
COMMUNICATION/PR ASSISTANT
“I don’t know how to untie my shoelaces like a little girl, and let the city bite my toes”

LUCÍA HIDALGO
JUNIOR ACCOUNT EXECUTIVE
“The most beautiful part of childhood is that its magic lasts into adulthood”

SARA CASTAÑO
ADMINISTRATION MANAGER
“Imagination is the pen children use to draw the most incredible adventures”

ELENA OÑATE
ART & CREATIVITY.
“Growing up is mandatory, and so is daydreaming”

LAURA DE LA CRUZ
AUDIOVISUAL CONTENT MANAGER
“Audio-visual black belt, Give wax, polish wax”

NACHO TORIBIO
SOCIAL MEDIA MANAGER
“I’ve always felt like a mix between Peter Pan and the Genie in Aladdin. This is a place where I can grow”

SARA LANDETA
ART & CREATIVITY
“A creative adult is a child who has survived”

CARLOS VAZ
PRODUCER
“It takes a long time to grow up to be a child”

ALEJANDRO ALONSO
DESIGNER
“The first forty years of childhood are always the most difficult”