The TMKF Agency

> The first agency for communication and marketing for children and adolescents.

THE LITTLE BIG BOSS

Miguel González-Durán is the founder of The Modern Kids & Family and the biggest kid of them all.

Known as the father of kids’ marketing in Spain, and with almost 20 years of experience in the sector, this writer, lecturer and teacher of communication with kid subjects is in charge of making this agency filled with “big kids” work.

But we’re not the only ones to talk up our big little boss: PRESS

The TMKF family

The Modern Kids & Family is the outcome of the passion of a group of professionals about the world of kids and communication, with a different way of thinking and doing, so that brands and institutions can communicate with their kids, youth and family targets.

It is a different kind of agency, one that is highly specialised and solves problems, inspires new ideas, creates programmes and develops products around a complex, little known target. We bring kids into the process from the start to the finish.

We work hard because we believe that our clients’ success is ours as well. We also spend time playing with and talking to ckids because part of our job is researching the target, trying to understand them better and discovering our own inner child every single day.

At TMKF we have to “think like kids, talk like kids and – yes! – sometimes we even have to act like ckids!

The TMKF agency is grounded upon three principles

Doing an amazing job

Having fun in the process

Never losing that child’s spirit we all carry inside us

THE TEAM

JORGE ESTEVE
BARCELONA DIRECTOR
“Although creative people might act like adults, there’s still a kid inside them”

LIDIA VILARIÑO
ACCOUNT
“Just like children, I like asking questions”

LAURA LUNA
ACCOUNT
“Like they taught us as children, life is a great adventure”

TOÑI LUQUE
ACCOUNT
“Every day I learn a little bit more about the child inside me”

MIRIAM SOLANA
SCHOOL MARKETING
“Just like a child, I never lose the enthusiasm to learn something new every day”

NACHO TORIBIO
SOCIAL MEDIA
“I’ve always felt like a mixture of Peter Pan and the genie in Aladdin. I think this is a place I can develop this”

LAURA DE LA CRUZ
AUDIOVISUAL CONTENT MANAGER
“Audiovisual Black Belt. Wax on, wax off.”

BORJA LÓPEZ-NICLOS
NEW BUSINESS
“If you want your kids to be intelligent, read them fairy stories and if you want them to be more intelligent, read them more fairy stories”

SERGIO ALONSO
ADMINISTRATION
“You might have forgotten your childhood, but your childhood hasn’t forgotten you”

ALVARO DE LA CRUZ
PLANNER
“I don’t talk much, but I like listening. That’s the only way to understand people and what they want”

CELIA NACIMIENTO
PLANNER
“Learn to look at things as though you were seeing them for the first time”

PAULA RAMOS
COPYWRITER
“Shall we play something?”

SANDRA SILVA
ART & CREATIVITY
“If they close the door to your imagination, leave the window open”

LUIS GALVIS
ART & CREATIVITY
“Playing is the highest form of research”

MARTA FERNÁNDEZ
ART & CREATIVITY
“If your inner child speaks to you, don’t send him to his room”

PAOLA GRANDE
ART & CREATIVITY
“Creativity is intelligence having fun”

CARLOS VAZ
PRODUCER
“It takes a long time to grow up into a child”

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